Qanect works together with its client’s marketing and, or management teams to identify specific PR strategies for each message to meet company objectives. Developing both pro-active and reactive PR activity, Qanect not only develops awareness but also recognition and preference through targeted and comprehensive messaging.
Qanect’s strong media network and media relations enable our clients’ to benefit from preferential placement, significant media exposure and on-going editorial coverage.
Prior to developing a pitch proposal, we immerse ourselves into the client’s business in order to better understand the specifics of their industry; identify existing market gaps and potential opportunities and hence develop an informed proposal.
As part of our pitch process, we develop a top line strategic proposal and budget for the client’s business, including our initial marcomms recommendations for their business needs.
Once we are commissioned, we embed ourselves in the client’s team in order to become a real marketing asset to their business and further develop the fully integrated marcomms strategy.
With a newly developed marcomms strategy approved by the client, we develop one or multiple action plans, with deliverables, budgets and timelines.
Prior to the actual execution, Qanect runs workshops and roundtables to pilot test the marketing recommendations we have made. Based on feedback, we develop the campaign concept, design/ collateral and determine media planning.
We deliver end to end project management to execute each step of the campaign and ensure that the implementation process is seamless for the client.
We monitor ongoing campaigns in order to ascertain existing successes and gaps and make amendments to improve results accordingly.
We regularly report results to the client through a monthly or quarterly reporting system. During crisis communications, we can even report daily, based on the urgency of the situation.