Marketing is a race without a finishing line

What we do?

Qanect has a strong track record of developing outstanding, fully integrated campaigns, based on in-depth local insights (local and expatriate markets) and vast global experience.

Our marketing services include:

  • research & market analysis
  • strategic planning
  • campaign concept development and execution (ATL and BTL)
  • brand creation & brand management
  • media planning & buying
  • guerrilla marketing
  • case studies and report writing
  • sales and business development
  • database development
  • print production
  • production of marketing collaterals
  • promotional samples, merchandising and gifts

Work Process

  • Brand Immersion

    Prior to developing a pitch proposal, we immerse ourselves into the client’s business in order to better understand the specifics of their industry; identify existing market gaps and potential opportunities and hence develop an informed proposal.

  • Pitch Proposal

    As part of our pitch process, we develop a top line strategic proposal and budget for the client’s business, including our initial marcomms recommendations for their business needs.

  • Strategy Development

    Once we are commissioned, we embed ourselves in the client’s team in order to become a real marketing asset to their business and further develop the fully integrated marcomms strategy.

  • Budgeting & Planning

    With a newly developed marcomms strategy approved by the client, we develop one or multiple action plans, with deliverables, budgets and timelines.

  • Campaign Development

    Prior to the actual execution, Qanect runs workshops and roundtables to pilot test the marketing recommendations we have made. Based on feedback, we develop the campaign concept, design/ collateral and determine media planning.

  • Implementation

    We deliver end to end project management to execute each step of the campaign and ensure that the implementation process is seamless for the client.

  • Monitoring & Amendments

    We monitor ongoing campaigns in order to ascertain existing successes and gaps and make amendments to improve results accordingly.

  • Reporting

    We regularly report results to the client through a monthly or quarterly reporting system. During crisis communications, we can even report daily, based on the urgency of the situation.