Dana Club

Marketing, Social Media, Digital, PR

Located in the heart of Doha, West Bay area, Dana Club is one of the first private members clubs in Qatar with a range of recreation facilities, restaurants and lounges, supporting Qatar’s heritage and history for more than 20 years. Offering privacy for its Members, Dana Club has become a popular destination for local families as a key destination to relax, dine, exercise and play.

Qanect was contracted by Dana Club to increase brand awareness for the club, modernise its brand image and boost sales across three separated sectors – memberships, public restaurants and catering services.


– Improve understanding of Dana Club’s range and quality of services to current members to further drive loyalty and lasting relations. Through the advocacy of current members, attract new customers from family members and friends.

– Generate increased foot traffic to Dana Club restaurants from both internal and external audiences as well as drive educational messaging on the F&B outlets menus and key attributes.

– Create awareness for Dana Club catering services to communicate their major current achievements to corporate customers and strengthen their market position in business-oriented services.

Target Audience

– Members: Predominantly Qatari, high net wealth Arabic families, as well as male and female individual memberships separately.
– Restaurant Customers: Local and Western expatriates based in central Doha.
– Corporates: Governmental and semi-governmental companies; event planners.


  • The first stage of Qanect services included the development of Dana Clubs communication plans, policies and channels. This involved the update of the clubs social media pages and website, setup of Google analytics and advertising platforms, and Newsletter design with content plans. Following this Qanect implemented consistent monthly PR activity including interviews, features and bloggers events, as well as daily posting and social media advertising for the club, and created and distributed a monthly newsletter.
  • The Qanect creative team replaced all existing Dana Club marketing collaterals with newly designed, written, translated and produced high quality collaterals to better showcase the clubs brand and luxury level of services, including the clubs Brochure, Membership Brochure, Application forms and all branded materials in the Club.
  • The Qanect marketing team developed and implemented a long term plan for cross-promotions and partnership with companies providing beauty, fashion, sport services, ladies membership organizations, children entertainers.


  • September 2015 – September 2016


  • Dana Club saw a 400% increase in the number of quality followers on its Instagram page, a 50% increase on its Facebook page and an average monthly post reach over 160,000.
  • Ongoing promotional and marketing activity generated extra 3,500 monthly views for the revitalized Dana Club website though newsletters, social media activity and Google adverting campaigns.
  • Interviews & features were published in leading fashion and business Magazines in Doha, as well as significant online and print coverage as a result of media and bloggers visits.
  • 10 monthly Newsletters were developed and distributed in both English and Arabic, helping to drive awareness for the club activities and gain new members.
  • Updated restaurant and catering menus were designed and printed in addition to a new price-list for the Spa, schedules for the fitness center, and folders and brochures for memberships, weddings and catering.
  • The Dana Club brand saw an elevated level of presentation through templates for internal and external listings, social media patterns, members vouchers and other brand identity attributes.