Al Nadeeb is an online import and export customs system developed by iCT Qatar and malomatia for the Qatar Customs Authority to handle the clearing, inspection and associated charges for all items imported into and exported out of the State of Qatar. The system, one of Qatar’s flagship trade projects, operates via an online portal www.ecustoms.gov.qa and is revolutionising trade between Qatar and its global partners.
Qanect, in partnership with malomatia, were contracted to develop a 5 year communications strategy and plan (internal & external) for the launch of the new Qatar Customs “Al Nadeeb” single window clearance system.
– The complex marcomms campaign was developed to target a number of internal audience groups, including customs officers, inspectors and customs clearing agents.
– In addition, a full scale mass market effort has been put in place (to be implemented in 2016) to build awareness for the brand within Doha, with a specific focus on the trade community.