Publishing

Content is King. Promotion is Queen!

What we do?

To provide a one stop solution to clients, Qanect also offers a complete range of high quality print and publishing services (in collaboration with top reputed vendors).

Publishing services provided by Qanect include:

  • collateral printing services (brochures, flyers, letterheads, annual reports, posters, etc.)
  • report publishing
  • event activation material printing (standees, banners, backdrops, foam boards etc.)
  • magazine publishing
  • first language Arabic translation prior to publishing (upon request)
  • book publishing

Work Process

  • Brand Immersion

    Prior to developing a pitch proposal, we immerse ourselves into the client’s business in order to better understand the specifics of their industry; identify existing market gaps and potential opportunities and hence develop an informed proposal.

  • Pitch Proposal

    As part of our pitch process, we develop a top line strategic proposal and budget for the client’s business, including our initial marcomms recommendations for their business needs.

  • Strategy Development

    Once we are commissioned, we embed ourselves in the client’s team in order to become a real marketing asset to their business and further develop the fully integrated marcomms strategy.

  • Budgeting & Planning

    With a newly developed marcomms strategy approved by the client, we develop one or multiple action plans, with deliverables, budgets and timelines.

  • Campaign Development

    Prior to the actual execution, Qanect runs workshops and roundtables to pilot test the marketing recommendations we have made. Based on feedback, we develop the campaign concept, design/ collateral and determine media planning.

  • Implementation

    We deliver end to end project management to execute each step of the campaign and ensure that the implementation process is seamless for the client.

  • Monitoring & Amendments

    We monitor ongoing campaigns in order to ascertain existing successes and gaps and make amendments to improve results accordingly.

  • Reporting

    We regularly report results to the client through a monthly or quarterly reporting system. During crisis communications, we can even report daily, based on the urgency of the situation.