Shakespeare and Co.

360 Service

Shakespeare and Co. a UAE based chain, is a café restaurant with distinct Victorian century design architecture, offering an assortment of international food and a specially selected range of chocolates.


Support Shakespeare and Co. with public relations, marketing, social media, media buying and event management for their rapidly expanding brand in Qatar.

Target Audience

Shakespeare and Co. appeals to and serves the needs of a wide range of differing tastes, age groups and demographics including:

– Qataris/ Arabs & Western Expats
– Women (all ages)
– Families
– Young professionals


  • Spearheaded the launch of the new Shakespeare and Co. outlet at The Pearl, Qatar including event management for their launch, drafting of press releases, distribution and reporting, social media set up, promotions, direct marketing (cinema advertising, flyer distribution), media invitations, media relations
  • Continue to assist with the upcoming launches of the new Shakespeare and Co. outlets, which are to be opened at the Gate Mall, Doha as well as in Kuwait and support this exciting new concept, every step of the way.


  • November 2013 – current


  • In excess of 8,700 likes on the Shakespeare and Co. Facebook page with daily engagement.
  • Four exclusive promotional campaigns to build awareness for The Pearl branch.
  • Social media support for physical flyer drops, reaching over 30,000 people.
  • The development and launch of a 10 second Cinema TVC reaching up to 28,000 people.
  • PR coverage in excess of QAR 200,000 ad value, detailing the launch of the new location at the Pearl.
  • Management of a media tasting and bloggers event.
  • Launch and management of a yearlong CSR initiative in conjunction with Qatar Charity, Qatar Cancer and Qatar Autism Center.