Rinfo is a property marketing application, developed by one of Qatar’s top entrepreneurs and a graduate from the Qatar Business Incubation Center. The application was developed to assist with finding property in the ever growing retail, commercial and residential Qatar markets and is now used by some of Qatar’s top real estate companies such as Ezdan, Coreo, Better Homes, and Q Homes.


– Develop a setup checklist prior to the launch of Rinfo.
– Develop a six month launch and roll out plan for the application.
– Consult on the Marcomms activities within the Qatar Business Incubation Centre process.

Target Audience

Mass market Qatar (Real Estate Market) with a focus on individuals with an interest in retail, residential and commercial property trade.  As the application is free to users, one of the most prominent target audience groups was the real estate agents within Qatar and the surrounding GCC operating properties within Doha.


  • Application review.
  • Development of marketing strategy (inclusive of launch checklist).
  • Development of roll out plan and budget.
  • Consultation on Marcomms activities.


  • September 2014 – January 2015


  • Rinfo was successfully chosen as one of the key business projects within the Qatar Business Incubation Centre programme to receive a financial grant and further support to launch the application.