Qatar Friendship Fund

Public Relations / Events

The Qatar Friendship Fund (QFF), established by the State of Qatar for the people of Japan following the Great East Japan Earthquake on 11 March 2011, supports projects that address urgent, crucial, and sustainable needs among the people of Japan to maximize its impact on the greatest number of beneficiaries. It will focus on three main priority areas over the upcoming three years (2012-2014) – child education, fisheries, and healthcare.


To generate awareness of the program to the participants of Doha Forum, provide a positive message of the outcomes of the program and generate local media coverage for the specific activities under the program with interviews with the visiting delegates from Japan to Qatar from each of the divisions of the fund.

Target Audience

– Attendees at the Doha Forum including current Heads of State and Government, other distinguished opinion leaders, eminent political thinkers, decision makers and members of parliament, renowned businessmen, academics, media figures and international organizations.
– Local media.


  • Qanect managed the Exhibition design, build and management of the Qatar Friendship Fund stand at Doha Forum on behalf of the Ministry of Foreign Affairs.
  • During the event, the team also managed the PR and media relations for visiting delegates from Japan as well as representatives of MOFA. This included live interviews with QTV from the stand as well as on the ground interviews with local print and press media.
  • In addition to this, Qanect also managed the production of the promotional materials for the stand.


  • 11 May 2015 – 13 May 2015


  • An interactive exhibition stand where participants of Doha Forum were able to engage with representatives from Japan, as well as learn more about the program, its outcomes and the positive impact it has generated for the people, communities, and industries in Japan.
  • Local media coverage including TV, press and online media.
  • Participants were also able to send their own messages of support and hope back to the people of Japan through the Japanese message tree.