Ferrari & Maserati

Public Relations / Design / Media

Ferrari and Maserati are Italian luxury sports car manufacturers based in Maranello and Bologna.


Under the management of Alfardan Sports Motors, Qanect was contracted to deliver PR, design and direct marketing campaigns for Maserati and Ferrari.

Target Audience

– Affluent, high net wealth local and expat consumers, male centric


  • The Qanect design team, working to exceptionally strict guidelines from the Ferrari head office, developed the artwork, design adaptation and translation for both the Maserati and Ferrari advertisements for the launch of the new Maserati Ghibli, and for Ferrari approved vehicles and event invitations.
  • Managed all press relations, including press conferences, press releases and speech writing for both the launch of the Maserati Ghibli at the 2014 Qatar Motor Show as well as a regional award ceremony hosted by the General Manager of Alfardan Sports Motors, Mr. Mohamed Kandeel.


  • October 2013 – February 2014


  • Effective launch of the Maserati Ghibili at the Qatar Motor Show 2014.
  • Delivery of benchmark artwork for the print campaign launch of the Maserati Ghibli in Arabic.
  • Delivery of a six month public relations plan for both Ferrari and Maserati.