Full Marketing Communication Services

Eggspectation is a café-restaurant opened in Doha in April 2016 after successful operations in Canada USA, UAE and India. With its extraordinary menu options for the ultimate in all day dining, best possible food quality and extraordinary service, eggspectation quickly became one of the most popular dining destinations for Qatar residents with long lines around the block on weekend mornings post opening.


– Leverage the existing brand reputation and equity from both international and UAE outlets to ensure a successful launch for Eggspectation in Qatar.
– Build upon a successful launch campaign to expand the target audience base by driving awareness, and inducing trial in order to develop a large pool of habitual diners.
– Position Eggspectation as the ‘go-to’ restaurant for customers seeking competitively priced food, breakfast all day options, with outstanding quality in Doha and hence generate footfall, in order to build return customers and loyalists for the restaurant in the long run.

Target Audience

– Restaurant customers in Doha – local and expatriates
– The Pearl Qatar residents & visitors
– The Media, Influencers, & Food bloggers
– Corporates, partners, vendors and suppliers
– Eggspectation staff and management


  • Adaptation of the brand attributes to the local market through updating corporate profile, re-development of mission, vision and company values, new positioning and messages.
  • Adjustment of the restaurant imaginary and branding support for all communication channels, advertising and promotions as well as restaurant collateral/supplies design and production.
  • Communicate the launch of the restaurant through a 12 month PR Plan, media management including local influencers and food bloggers, online advertising and communications, setup and management of local social media channels, direct marketing activities including database development, promotional campaigns and ATL advertising.


  • April 2015 – August 2016


    • PR coverage in excess of QAR 178,813 ad value for the launch announcement alone.
    • Aggressive outdoor and online advertisement campaign.
    • Management of media event and 12 foodies / blogger reviews.
    • Setup and 11 months management of Facebook and Instagram pages, engaging an average of 7,500 new followers, reached out to an average number of 308,675 people per month with eggspectation content.

5 exclusive promotional and check in campaigns delivered to build awareness and generate a foot fall to the restaurant.

  • Successful design and production of the restaurants stationary and catering collateral in preparation for the opening.