DIMDEX

Public Relations / Event Press Centre

Founded in 2008, DIMDEX is the only specialised maritime defence exhibition in the Middle East and North Africa (MENA) region, bringing together companies representing the very latest technologies to meet the maritime security challenges of the 21st century. DIMDEX is a unique event addressing the growing need for sophisticated naval equipment to control Middle East and North African offshore waters.

Challenge

Deliver awareness amongst target audience groups for the event, drive exhibition sales and participation, and generate footfall to attend.

Target Audience

– Local, regional and international exhibitors and sponsors.
– Exhibit attendees including VIP MENA Naval delegations, governmental representatives, private end users and trade and support services.
– Specialist industry experts, conference attendees and trade delegations, for the Middle East Naval Conference (MENC).

Implementation

  • Provided end to end public relations services to the region’s largest Naval Defense Exhibition.
  • In addition to all press release development and distribution related to the pre event build up, Qanect effectively managed all press relations for the three day event, encompassing conferences, an exhibition and 21 visiting naval vessels from 12 participating countries.
  • Provided press coverage monitoring and reporting during the event and post the event.

Duration

  • March 2013 – April 2014

Results

  • Consistently delivered full media coverage across all local media, and targeted Regional and International press across, broadcast, radio, print, press and online.
  • Managed 3 press conferences including branding, collaterals, press kits, gifts, media relations and conference management leading up to the exhibition.
  • Delivered in excess of 150+ media clippings for the 3 day exhibition and over 350+ clippings across the full campaign.
  • Delivered A+ exclusive media interviews, including two cover interviews for the Organising Committee and Chairman.
  • Managed in excess of 200+ media throughout the event at the press centre.