Farrah is Qanect’s PR manager and is responsible for managing the day to day Press and Media Relations across all the clients including Press Release Writing, Press Events, Media Invites for Social Media, Campaign development, Reporting and Analytics. She holds a B.A Journalism degree from the University of Johannesburg in South Africa.

Farrah started off her career at Heat magazine, and worked her way up through various journalism and PR roles which included working in print and online spaces. Her experience in PR includes financial corporations and life-style brands. Before moving to Qatar she won the Editor of the Year award in South Africa for innovation in commercial and digital arena in the newsroom. Farrah has also been trained by the Poynter institute on the importance of social media in storytelling. Having been brought up in such a diverse country as South Africa, a melting pot of cultures and languages, Farrah understands cultural sensitivities.